Major Function:
To develop and lead the MICE market segment, establishing a new department and driving sales growth through strategic planning, market analysis, and leveraging existing networks.
GENERAL OPERATIONS
Market Analysis and Product Development
- Conduct a comprehensive analysis of the MICE market in the Maldives.
- Visit resorts with MICE facilities alongside Emma to understand the capabilities and limitations of the Maldives.
- Develop and build MICE products from scratch, tailored to the unique offerings of the Maldives.
- Create detailed reports on potential and existing MICE opportunities in the Maldives.
Department Establishment (upon successful business guaranteed)
- Set up a dedicated MICE department, including hiring and training necessary staff
- Develop departmental policies, procedures, and workflows to ensure efficient operations.
Strategic Planning and Sales Forecasting
- Collaborate with the accounts team to set up targets, forecasts, and budgets.
- Develop a comprehensive sales plan to attract MICE business to the Maldives resorts.
- Regularly review and adjust sales strategies based on market feedback and performance.
Business Development
- Leverage existing networks of MICE agents and corporate contacts to generate initial business.
- Identify and cultivate new business opportunities within the MICE sector.
- Collaborate with Chamindra, the Strategic Finance Director, to utilize EO and YPO networks and other club collaborations effectively.
Expansion Planning
- Once the Maldives product is established, develop MICE products for other destinations
- Ensure product offerings are diverse and cater to multiple markets.
Collaboration and Support
- Work closely with Emma and other team members to ensure cohesive product development and marketing strategies.
- Seek guidance from Nisha on leveraging her expertise in the MICE business, particularly for reaching out to the Singapore market.
OBJECTIVES AND GOALS:
Short-term (3 months)
Complete market analysis and product development for the Maldives.
Achieve initial MICE targets as set with the accounts team.
Medium-term (6 months - 1 year)
Achieve 50% of the annual sales targets for the newly established MICE department.
Build a solid network of MICE agents and corporate clients ( i.e commitment series )
Long-term (2-3 years)
Develop and launch MICE products in at least two new destinations.
Fully develop and diversify MICE offerings across multiple destinations.
Achieve 100% of annual sales targets and exceed projections.
Position the company as a leading provider of MICE services in the identified markets.
HUMAN RESOURCES
- Actively participates in all team events
- Participates in training related to job
- Assists in orientation, training, and other special courses when required
- Adhering to HR SOPs by all time.
POLICIES AND PROCEDURES
- Maintains a high standard of appearance and grooming at all times
- Apply and adhere to rules and regulations, departmental and company policies and procedure
- Handles any guest’s complaints in a professional manner
- Practices proper telephone and email etiquette with co-employees and resort’ guests
- Ensures all activities are carried out honestly, ethically, and within the parameters as per company policies and procedures.
HEALTH AND SAFETY
- Maintains the highest level of personal hygiene at all times
- To ensure that company and statutory hygiene standards are maintained in all work areas
- To be fully aware of all health and safety, fire and emergency procedures
- Responsible to report any potentially hazardous situations within the workplace.
The above areas, responsibilities and activities reflect the items considered necessary to describe the principal functions of the job identified and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.
JOB QUALIFICATIONS AND COMPETENCIES
- Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
- Minimum of 5 years of experience in the MICE industry, with a proven track record in sales and event management.
- In-depth knowledge of the Maldives as a destination and its tourism and hospitality sector.
- Strong network of contacts within the MICE industry.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to lead and motivate a team to achieve targets.
- Proficiency in CRM software and Microsoft Office Suite.
- Fluency in English; knowledge of additional languages is a plus.
PERSONAL ATTRIBUTES:
- Highly organized with strong attention to detail.
- Customer-focused with a commitment to delivering exceptional service.
- Dynamic and proactive approach to sales and problem-solving.
- Ability to work under pressure and manage multiple projects simultaneously.
- Willingness to travel as required.
